Title | Best unbox ever with Cayden |
Agency | Grey New York |
Campaign | Unboxing |
Advertiser | States United to Prevent Gun Violence |
Brand | States United to Prevent Gun Violence |
Date of First Broadcast/Publication | 2021 / 1 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | If it's unlocked, it can be unboxed. |
Story | Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. |
Media Type | Digital |
Length | |
Production (Agency) | Townhouse Studios |
Animation | Gramercy Park Studios |
Production Company | Chelsea Pictures |
Production Company | Big Fun Films |
Director of Photography (DOP) | Laura Valladao |
Head of Production | Penny Ensley |
Executive Director States United to Prevent Gun Violence | Clai Lasher-Sommers |
Worldwide Chief Creative Officer | John Patroulis |
Chief Creative Officer Grey NY | Justine Armour |
Executive Creative Director | Jessica Ehrhardt |
Group Creative Director | Renan Molin |
Creative Director Copywriter | Brendon Nafziger |
Creative Director | Daniel Massih |
Art Director | Samantha Hilty |
Copy Supervisor | Evan T. Atherton |
Design | Ho Lee |
SVP Account Director | Elizabeth Gilchrist |
Project Manager | Joey Scarillo |
Director PR | Kirsten Schubert |
Executive Director Social | Kenny Gold |
Site Builder | Marie Rupolo |
Production | Townhouse |
Chief Production Officer | James McPherson |
Executive Producer | Kristin Childers |
Senior Integrated Producer | Samantha Alvarado |
SVP Head of Business Affairs | Stephen Bernstein |
Business Manager | Angelique Vargas |
VP/Music Producer | David Lapinsky |
Director | Kevin-Wilson Jr |
Owner | Lisa Mehling |
Executive Producer | Lisa Mehling |
Executive Producer | Pat McGoldrick |
East Coast Representative | Denise Blate Roederer |
Editor | Patrick Colman |
Editor | Sarah Roebuck |
Post Production | Penny Ensley |
Associate Producer | Andrea Cantor |
Animation and Finishing | Gramercy Park Studios |
Post Production | Haitanya A. Singh |
Illustration | The Youth |