Title | CITY |
Brief | It's not easy to always take great pictures on holiday. Hence the #VeryBadPic campaign, which suggests that with Transavia's prices, you'll always have a second chance. |
Agency | HUMANSEVEN |
Campaign | #VeryBadPic (Transavia) |
Advertiser | Transavia |
Brand | Transavia |
Posted | November 2018 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | It's not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. |
Media Type | |
Chief Creative Officer | Xavier Beauregard |
Creative Director | Stéphane Gaubert |
Artistic Director | Jordan Molina |
Copywriter | Ludovic Miège |
Agency Producer | Sarah Bouadjera |
Production Company Producer | AllSo |
Director | Julian Nodolwsky |
Photographer | NICOLAS DESAINTQUENTIN |
Production Company Producer | Franck Annese |
Production Manager | Louise Morand |