Title | Mother's day |
Agency | Ogilvy Bangalore |
Campaign | Mother's Day |
Advertiser | ITC Foods |
Brand | Sunfeast Mom’s Magic |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Biscuits, Bread, Crispbread |
Tagline | Mother's day |
Story | The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad. |
Philosophy | This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships. |
Result | 10 million views in 5 days. And still counting. |
Media Type | Web Film |
Length | |
More Information | https://www.youtube.com/watch?v=cDo1Bi7o0N0 |
Group Chief Creative Officer and Vice Chairman | Sonal Dabral |
Chief Creative Officer – South | mahesh gharat |
Chief Creative Officer – South | Azazul Haque |
Copywriter | Mahesh Gharat |
Copywriter | Nilesh Kulkarni |
Director | mahesh gharat |
Music Composer | Subhajit Mukherjee |
Producer (Hungry Films) | Dharam Valia |
Executive Vice President and Head of Advertising – South | Tithi Ghosh |
Account Management | Raghav Chitra |
Account Management | Anvita Arora |