Title | Eat |
Agency | Y&R Lima |
Campaign | Eat |
Advertiser | Backus SABMiller |
Brand | Backus SABMiller |
Posted | September 2012 |
Product | Cristal Beer |
Business Sector | Beers, Ciders, Lagers |
Story | The spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gastón Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb “eat” towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people. |
Philosophy | A manifesto by Y&R on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain. |
Media Type | Television |
Account Director | Sandra Zarak |
Account Planner | Eduardo Grisolle |
Production Manager | Daniel Ramirez Gastón |
Copywriter | Flavio Pantigoso |
Art Director | Christian Sánchez |
Executive Creative Director | Flavio Pantigoso |
Account Supervisor | Javier Acosta |
Account Assistant | Pamela Rojas |
Production Company | Señor Z |
Director | Bacha Caravedo |
Director | Daniel Higashionna |
Director of Photography (DOP) | Fergan Chávez |
Executive Producer | Mapi Jiménez |
Technical Director | Edmundo Febres |
Production Company | Del Mate Producciones |
Editor | Chino Pinto |
Post Production | Makaco |
Audio Engineer | Ruidos Amaestrados |
Advertising Manager | Nino Garboza |
Advertising Manager | Sandra Canny |
Advertising Manager | Soe Saldaña |