| Title | Sunday Lover |
| Title (original language) | Dominguero |
| Agency | Proximity Madrid |
| Campaign | Sunday Lover |
| Advertiser | Loterías Y Apuestas Del Estado |
| Brand | El Gordo De La Primitiva |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Lottery & Gambling |
| Philosophy | In Spain there is a funny denomination for those people who love sundays: “dominguero” (sunday lover). people who want to make thousands of plans that day and bring with them all the possible elements to make it a reality. We have recreated that character by exaggerating his passion for sundays to the maximum. announcement translation: How i like sundays. because whatever happens there is a minimum jackpot of 5 million euros. play every sunday to Gordo de la Primitiva. |
| Media Type | |
| Creative Team | David Vijil |
| Creative Team | José Luis Diez |
| Creative Team | Fernando Esteban |
| Creative Team | Gemma Selga |
| Photographer | Alberto Escudero |
More Work
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Don’t worry, you can afford it 1
- BRAND:
- IKEA
- AGENCY:
- INGO Hamburg
Don’t worry, you can afford it
- BRAND:
- IKEA
- AGENCY:
- INGO Hamburg