| Title | dyslexia - print |
| Agency | Uzina |
| Campaign | Mental Health Can Have Many Names |
| Advertiser | CAPITI |
| Brand | CAPITI |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | One significant factor that perpetuates stigma surrounding children's mental health is the pervasive lack of understanding about various conditions. |
| Philosophy | To shed light on this pressing issue, three short films were produced, each focusing on some of the most common mental health conditions supported by CAPITI (autism, ADHD and dyslexia). Our aim is to raise awareness and encourage people to donate 0.5% of their IRS without any additional cost (a possibility within the Portuguese IRS system). |
| Media Type | |
| Sound Studio | Mute Sound |
| Executive Creative Director | Susana Albuquerque |
| Creative Director | Andreia Ribeiro |
| Account | Carolina Pinheiro |
| Executive Producer | Joao Abreu |
| Film Director | Susana Correia |
| Post-Production Coordinator | Nuno Lobo |
| Art Director | Mariana Trindade |
| Copywriter | Francisco Roque do Vale |
| Account | Maria Melo Costa |
| Strategy | Rita Martins |
| Strategy | João Maria França Martins |
| Production/Agency | Virgínia Palma |
| Production/Agency | Bella Duarte |
| Director of Photography (DOP) | Tomás Brice |
| Production Manager | Manuel Saalfeld |
| Production Coordinator | Inês Araújo |
| Steadicam | Emanuel Garcia |
| Sound Director | Cyril Santos |
| Set Designer | Marta Cruz |
| Photographer | Filipe Neto |
| Photography Producer | Sandra Mendes |
| Editor | Cláudia Silvestre |
| Post Production | Light Films |
| Production Company | playground |
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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The Van
- BRAND:
- Amnesty International Portugal
- AGENCY:
- Uzina