| Title | Change Pity for Joy |
| Agency | J. Walter Thompson Lima |
| Campaign | Change Pity for Joy |
| Advertiser | Hogar Clinica San Juan de Dios |
| Brand | Hogar Clinica San Juan de Dios |
| Date of First Broadcast/Publication | 2010 / 7 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Change pity for joy. |
| Media Type | Case Study |
| Creative Director | Fernando Iyo |
| Art Director | Jorge Rocca |
| Copywriter | Juan Pablo Peschiera |
| Creative Planning Director | Javier Graña |
More Work
SEE ALLTinka Lottery - Sausage & Fries
- BRAND:
- Tinka Lottery
- AGENCY:
- Y&R Lima
UVK Champions
- BRAND:
- UVK Movie Theaters
- AGENCY:
- Y&R Lima
Sculpture
- BRAND:
- Ambev Perú
- AGENCY:
- J. Walter Thompson Lima
Iron
- BRAND:
- Isil
- AGENCY:
- J. Walter Thompson Lima
Leaving the Light Off
- BRAND:
- Enersur GDF Suez
- AGENCY:
- J. Walter Thompson Lima