| Title | Toyota Kids |
| Agency | David The Agency |
| Campaign | Toyota Kids |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Road Safety |
| Story | Taking a stand against drunk driving continues to be consequential. Toyota’s newest ad campaign, “Toyota Kids,” uses toy car accidents to illustrate the dangers of impaired driving. It’s been scientifically proven that alcohol consumption prior to driving a vehicle has significant effects on a driver’s reflexes, coordination and sense of danger so much so that it's comparable to that of an 8-year-old child. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Edgard Gianesi |
| Executive Creative Director | Renata Leao |
| Creative Director | Luiz Alexandre Musa |
| Creative Director | Fabio Natan |
| Art Director | Fabio Natan |
| Account Manager | Tom Gil |
| Account Manager | Rodrigo Kozma |
| Account Manager | Gabriela Ramos |
| Account Manager | Caroline Oliveira |
| Media Manager | Marcia Mendonça |
| Media Manager | Marina Sahtler |
| Media Manager | Katherin Avancini |
| Media Manager | André Rocha |
| Sound Production | Quiet City Music + Sound |
| Music | Chris Jordao |
| Music | Darren Solomon |
| Executive Producer | Xanna D’aguiar |
| Executive Producer | Karina Vadasz |
| Executive Producer | Ivis Silva |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Operating Officer (COO) | Sylvia Panico |
| Copywriter | Luiz Alexandre Musa |
| Editor | BRENO AMORIM |
| Editor | Leonardo Nichida |
| Content | Maike Maio |
| Content | Laura Cassaro |
| Producer | Fernanda Peixoto |
| Producer | Ariama Pereira |
| Producer | Ana Beatriz Duarte |
| Account Planner | Carolina Silva |
| Account Planner | Daniela Altenfelder |
| Account Planner | Barbara Pires |
| Data Analyst | Mailson Dutra |
| Data Analyst | Bruna Monteiro |
| PR Director | Sandra Azedo |
| Advertising Manager | Jose Ricardo Silva |
| Advertising Manager | Fabio Lage |
| Advertising Manager | Silvia Yamane |
| Advertising Manager | Natalia Baptista |
| Advertising Manager | Juliana Ghiselini |
| Production Company | TLA Produções Artísticas |
| Mixer | Ian Sierra |
| Mixer | Andre Melges |
| Mixer | Pedro Moura |
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