| Title | Royalty Free Bot |
| Agency | David |
| Campaign | Royalty Free Bot |
| Advertiser | AB Inbev |
| Brand | Budweiser |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Budweiser, one of ABInBev’s premium brands, started to promote emerging Urban music artists. That’s why two years ago, BUDXRECORDS was created, a music label that has been working on discover those new talents that are waiting to become famous, but who lack of opportunities to be listened. Each year, different types of activations have been made in order to do so. This year, along with agency DAVID Bogota, the brand created Royalty Free Bot, to help new artists to be heard by millions of people, hijacking Twitch, one of the most popular streaming platforms in the world. Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them. That’s why the brand created a bot that will be hosted on Discord (another of the most popular social media in the world) in which there will be uploaded thousands of songs of emerging artists. Royalty Free Bot will be playing the content 24/7 so any streamer around the world could use it, giving unknown artist the exposure they need in front of an unusual public. The campaign will be spread with the help of some of the best streamers in Latinamerica, such as WestCol, Leandro, MrStiven, Natalan and Coscu. |
| Media Type | Digital |
| Length | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| Chief Creative Officer | Carlos Andrés Rodríguez |
| Managing Director | Juan-Pablo García |
| Art Director | Izmael Crespo |
| Art Director | Julián Olivares |
| Copywriter | Jonathan Rodriguez |
| Account Executive | Krizia Brühl |
| Digital Director | Andrés Granados |
| Insights | Yaneth Bolaños |
| Approval Client | Thor Borresen |
| Approval Client | Diego Pomareda |
| Approval Client | Juanita León |
| Approval Client | Natalia Aguirre |
| Approval Client | Jorge Velásquez |
| Approval Client | Alejandra González Pérez |
| Approval Client | Juan David Cortéz |
| Approval Client | Laura Lorena Garzón |
| Approval Client | Natalia Gaviria |
| Approval Client | Lorena Díaz |
| Spoon team | Carlos Vidal |
| Spoon team | Gabriela Ruiz |
| Dattis team | Camila Gómez |
| Dattis team | Juliana Fandiño |
| Dattis team | Valeria Rivera |
| Production Company | Merlin Filmes |
| Director | Santiago Díaz Vence |
| Production Team | Vanessa Mejía |
| Production Team | Juan Felipe Arango |
| Production Team | Gabriel Vallejo |
| Production Team | Henry Arteaga |
| Production Team | Juancho Valencia |
| Production Team | Felipe Jaramillo |
| Music Artistic Coordinator | Constanza Ramírez |
| Music Artistic Coordinator | Laura Garzón |
| Music Artistic Coordinator | Ángela Leal |
| Producer | Fausto Tapias |
| Director of Photography (DOP) | Juan Salgado |
| Art Director | César Maya |
| Music | Diego Cáceres |
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