Title | Last Orders |
Agency | Lowe London |
Campaign | Reassuringly Expensive - Stella Artois |
Advertiser | InBev / Labatt Brewing Company |
Brand | Stella Artois |
Date of First Broadcast/Publication | 1998 / 8 |
Product | Draught, Canned and Bottled Lager |
Business Sector | Beers, Ciders, Lagers |
Tagline | Reassuringly Expensive |
Philosophy | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
Media Type | Television |
Length | |
Market | United Kingdom |
Art Director | Vince Squibb |
Account Executive | Harriet Bell |
Account Executive | Jeremy Bowles |
Copywriter | Vince Squibb |
Advertising Manager | Phil Rumbol |
Actor / Celebrity | Denis Lavant |
Account Planner | Jo Reid |
Production Company | Academy Films |
Creative Director | Charles Inge |
Copywriter | Paul Silburn |