Philosophy | The insight for the campaign came from a behavior we all recognize or experience: the couple’s battle for wardrobe space, especially in one of the most densely populated countries in Europe, where space really is a luxury. The need to make room for more and more clothes seems contradictory when, in fact, we only use 10% of the clothes we own on a regular basis. So, Cloudfactory thought Valentine’s was the perfect opportunity to tap into the two issues, with the most relevant romantic gesture, both for your partner and the planet. |