César García
Creative Director at Sra. Rushmore
Madrid, Spain
TitleMake Room For Love
Agency
Campaign Make Room for Love
Advertiser The Salvation Army Rehabilitation Centers (ARC)
Brand Salvation Army ReShare
Date of First Broadcast/Publication 2023 / 2
Business Sector Charities, Foundations, Volunteers
Philosophy The insight for the campaign came from a behavior we all recognize or experience: the couple’s battle for wardrobe space, especially in one of the most densely populated countries in Europe, where space really is a luxury. The need to make room for more and more clothes seems contradictory when, in fact, we only use 10% of the clothes we own on a regular basis. So, Cloudfactory thought Valentine’s was the perfect opportunity to tap into the two issues, with the most relevant romantic gesture, both for your partner and the planet.
Media Type Television
Length
Creative Director
Production Company
Music

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