VIVO - "vivo 2018 FIFA World Cup Brand Video (80s)"

BBDO Hong Kong

BBDO Hong Kong Hong Kong, Hong Kong

4109

Brand: VIVO
Country: Hong Kong

Advertiser: VIVO

Title	vivo 2018 FIFA World Cup Brand Video (80s)
Agency	BBDO Hong Kong
Campaign	Unlock Extraordinary
Advertiser	VIVO
Brand	VIVO
Date of First Broadcast/Publication	2018 / 5
Business Sector	Mobile Telephones & tablets
Philosophy	BBDO South China was awarded creative duties last year in a competitive pitch with a strong brand-related big idea and execution – ‘Unlock Extraordinary’ – which includes a brand video, a series of 6 prints and digital content launching in China, followed by a global roll-out across markets with Vivo presence, including Cambodia, Hong Kong, India, Indonesia, Malaysia, Burma, Russia, Singapore, Taiwan, Thailand, Vietnam. The ‘Unlock Extraordinary’ campaign draws upon the belief that deep inside everyone is a piece of extraordinary, waiting to be seen; and that Vivo can help unearth that with its suite of cutting edge technology. And no occasion is more apt to demonstrate this than the FIFA World Cup, where extraordinary happens in abundance, be it on or off the pitch. Taking on this insight, the highly motivating film links together different pre-game ‘pep talks’ that happen moments before the opening ceremony in Russia, capturing the anticipation to celebration as each character’s story unfolds. ‘Unlock Extraordinary’ was a truly star-studded effort, with the film shot by celebrated director duo Josh Melnick and Xander Charity, and the print by famed photographer Tom Oldham. The campaign also called upon master Chinese calligrapher Fung Siu Wah to inscribe the Chinese campaign line “非凡吧！这是你的时刻”. This is another great example of how BBDO helps Chinese brands shine on the world stage, with world-class ideas – such as Alibaba Group’s ‘To the Greatness of Small’ branding campaign they developed in support of the PyeongChang 2018 Olympic Winter Games earlier this year.
Media Type	Television
Length	79 seconds
Market	China
General Manager	Eric Zhou (BBDO Guangzhou)
General Manager	Jason King (BBDO Hong Kong)
Creative Agency	BBDO South China
Copywriter	Natalia Chen
Art Director	Nicole Lee
Executive Creative Director	Kit Koh (BBDO South China)
Executive Creative Director	Frankie Luk (BBDO HK)
Executive Producer	Jenny Lee (BBDO HK)
Managing Director	JC Catibog, (BBDO South China)
Planner	Naomi Lam (BBDO HK)
Copywriter	Matthew Xu
Art Director	Kevin Cheung (BBDO HK)
Studio Manager	Andy Man (BBDO HK)
Studio Manager	Dison Dai (BBDO Guangzhou)
Planning Director	Kenny Au Leong (BBDO Guangzhou)
Creative Partner	Supparat Thepparat (BBDO Guangzhou)
Account Manager	Yvonne Zhou (BBDO Guangzhou)
Account Director	Jacqueline Yu (BBDO HK)
Account Manager	Bennet Wu
Production Company	Radical Media
Executive Producer	Ben Schneider
Director	Josh & Xander
DOP	Steve Annis
Producer	Josh Barwick
Production Service Company	Ocean Films
Editing Company	Rock Paper Scissors
Editor	David Brodie
Post Production Company	Glassworks Amsterdam
Composer	Ross Wakefield, Hopscotch Music Ltd.
Art Director	Will Gao (BBDO Guangzhou)
Account Executive	Ray Wei (BBDO Guangzhou)
Calligrapher	Fung Siu Wah
Typographer	Fung Siu Wah