| Title | National Grid Gas rebrand 2 |
| Agency | Golley Slater Group |
| Campaign | National Grid Gas Rebrand |
| Advertiser | National Grid |
| Brand | National Grid |
| Posted | December 2006 |
| Business Sector | Energy & Water Authorities, Utilities |
| Philosophy | Golley Slater has developed a simple-yet-impactful campaign for National Grid Gas, formerly Transco. A national burst of 48 and 96 sheet posters demonstrates the change from Transco to National Grid Gas using the companys most widely recognised icon: its van. The companys key service (its gas emergency number) remains key to the communication, with the headline, The name has changed. The number hasnt, reassuring the audience that 0800 111 999 is still the number to call when you smell gas. |
| Problem | Raise awareness of Transcos transformation into National Grid Gas. |
| Media Type | Billboard |
| Market | United Kingdom |
| Copywriter | Joe Ivory |
| Art Director | Mark Selby |
| Media Planner | Ian James |
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