Title | Echo |
Agency | McCann Tel Aviv |
Campaign | Echo |
Advertiser | Meir Car Agency |
Brand | Honda |
Posted | May 2005 |
Product | Honda Jazz |
Business Sector | Cars |
Tagline | Small from the outside, huge from the inside |
Story | 1. A guy passes by a parking car (Honda jazz). He stops, pokes his head through the window, looks around admirably and says - "wow!" suddenly he hears his own voice echoing from inside the car. subtitle - "Honda jazz. Surprisingly big". |
Philosophy | Show the car's truly impressive interior space and position it as a very good solution for young couples and small families. |
Problem | A small and advanced car with an expensive price tag; Minimum recognition and low sales. |
Result | During the first 10 days of the campaign, more than 60 cars have been sold (1/5 of the average annual sales). |
Media Type | Television & Cinema |
Length | |
Market | Israel |
Creative Director | Sigal Abudy-Weber |
Director | Kobi Havia |
Copywriter | Ad Noy |
Production Company Producer | Eyal Sadan |
Art Director | Rona Yacobi |
Agency Producer | Hadas Yossifun |
Post Production | BROADCAST |
Production Company | Ulpanot |