fiftyfifty - "Dog"

Havas Germany

Havas Germany Düsseldorf, Germany

1211

Title	Dog
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agency	Havas Germany
Campaign	Winter in Germany
Advertiser	fiftyfifty
Brand	fiftyfifty
Date of First Broadcast/Publication	2023 / 1
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth.
Media Type	Billboard
Chief Creative Officer	Eric Schoeffler
Art Director	Alexander Schon
Art Director	Joane Calvano
International Client Service Director	Harald Jäger
Account Director	Anna Berg
Account Manager	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Production	Leonard Krähahn
Production	Alexander Schon
MUSIC Artist	Oliver Koletzki
Social media consultant	Katharina Ebenau