Title | Fan Bods |
Agency | FCB Canada |
Campaign | Fan Bods |
Advertiser | Fountain Tires |
Brand | Fountain Tires |
Date of First Broadcast/Publication | 2018 / 10 |
Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
Story | Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fanbods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fanbods font in social media. What started as a local platform spread to the entire NHL. |
Media Type | Social Media |
Length | |
More Information | https://fountaintirefanbods.com/ |
Post Production | Alter Ego |
Audio | Pirate Toronto |
Production Company | Nimble Content |
Digital Agency | FCB/SIX |
Design Company | Fuel Content |
Media Agency | Guru Media |
PR Agency | Covalent Communications |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Group Creative Director | Matt Antonello |
Group Creative Director | Noel Fenn |
Senior Art Director | Elma Karabegovic |
Senior Copywriter | Derek Silveira |
Producer | Jana Desjardins |
Group Account Director | John Pace |
Account Executive | Chris Flynn |
Project Manager | Adrian Bailon |
Art Director | Cody Sabatine |
Chief Strategy Officer | Shelley Brown |
Planning Director | Eryn LeMesurier |
VP, Managing Director | Chris Perron |
Director | Brett Blackwell |
Executive Producer | Michael Corbiere |
Line Producer | Cale McArthur |
Editor | Jon Garofalo |
Editor | Brian Noon |
Photographer | Darren Jacknisky |
Producer | Katie Methot |
Producer | Bobbi Dedman |
Online Editior | Eric Perella |
Editor | Sebastian Boros |
Colorist | Tricia Hagoriles |
Director | Tom Eymundson |
Producer | Maggie Blouin Pearl |
Sound Engineer | Kyle Anderson |
Technology Director | Madara Ranawake |
Frontend Developer | Robert Blayney |
Project Manager | Maia Spetter |
Project Manager | Gillian Morrison |
Retoucher | Marcelle Faucher |
Retoucher | Nabil Elsaadi |
Print Producer | Nabil Elsaadi |
Studio Designer | Billy Mavrakakis |