| Title | Daddy |
| Title (original language) | Daddy (version anglaise) |
| Agency | TBWA\PARIS |
| Campaign | Daddy |
| Advertiser | Bic |
| Brand | Bic |
| Date of First Broadcast/Publication | 1999 / 11 |
| Product | Razors |
| Business Sector | Razors, Blades |
| Tagline | You'll never be quite the same. |
| Story | A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy". Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy"" |
| Philosophy | Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product. |
| Problem | Africa has a great shaving market potential but currently this market is dominated by double egde razors. Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors. |
| Media Type | Television |
| Length | |
| Market | Africa |
| Copywriter | Matthew Branning |
| Art Director | Robin de Lestrade |
| Director | Raphaël Durand |
| Production Company | Les Producers |
More Work
SEE ALLTentacle
- BRAND:
- Dunkelziffer
- AGENCY:
- Red Rabbit Werbeagentur GmbH
Martian
- BRAND:
- Amora
- AGENCY:
- TBWA\PARIS
Spider
- BRAND:
- Amora
- AGENCY:
- TBWA\PARIS
Parade
- BRAND:
- Amora
- AGENCY:
- TBWA\PARIS
Kid
- BRAND:
- Pedigree
- AGENCY:
- TBWA\PARIS
Pants (French)
- BRAND:
- K2R
- AGENCY:
- TBWA\PARIS
Tie (French)
- BRAND:
- K2R
- AGENCY:
- TBWA\PARIS
Dress (French)
- BRAND:
- K2R
- AGENCY:
- TBWA\PARIS