| Title | Flatiron Building New York |
| Brief | Idea:«Build Smart» knows the art of connecting everything in the right way. To symbolize this, iconic buildings were connected dot by dot. The lines were drawn manually.Media:The campaign reached the professional target group on digital billboards in and around trade fairs.Result:Thanks to the skillful approach, it quickly built awareness and interest among decision makers in the building industry. |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | The art of connecting everything |
| Advertiser | Build Smart Building Technology |
| Brand | Build Smart |
| Posted | November 2022 |
| Business Sector | Construction & Civil Engineering |
| Story | «Build Smart» is a new Swiss brand for connected building technology. The goal was to draw the attention of planners, electricians, engineers, architects and real estate developers. |
| Media Type | Digital |
| Creative Director | Markus Ruf |
| Art Director | Catherine Martin |
| Copywriter | Markus Ruf |
| Agency Producer | Roger Koller |
| Production Company | RoDo Works |
| Motion Designer | Gregor Szabo |
| Advertising Manager | Roger Altenburger |
| Advertising Manager | Pascal Grolimund |
| Advertising Manager | Stefan Ruf |
| Advertising Manager | Alessandro Buriola |
More Work
SEE ALLEye-catching Cat in editorial environment (German)
- BRAND:
- Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Laboratory mice «Paragraph sign»
- BRAND:
- Tier im Recht
- AGENCY:
- Ruf Lanz Werbeagentur
Mister/Whisky
- BRAND:
- Center for Addiction Therapy
- AGENCY:
- Ruf Lanz Werbeagentur
Lady/Cocktail
- BRAND:
- Center for Addiction Therapy
- AGENCY:
- Ruf Lanz Werbeagentur
Young woman/Red wine
- BRAND:
- Center for Addiction Therapy
- AGENCY:
- Ruf Lanz Werbeagentur
Always stop before eating (Chicken)
- BRAND:
- BFU (Swiss Council for Accident Prevention)
- AGENCY:
- Ruf Lanz Werbeagentur