Kalpesh Patankar
Chief Creative Officer at Leo Burnett
Dubai, United Arab Emirates
TitleWater Snacks
Agency
Campaign Water Snacks
Advertiser Rayyan Water
Brand Rayyan Water
Date of First Broadcast/Publication 2016 / 6
Business Sector Mineral, Sparkling & Bottled Waters
Tagline Drink More Water
Story Research says that the symptoms are so similar that 40% of people mistake thirst with hunger. And this leads to dehydration, gain weight and obesity. We wanted people to question what their bodies are really in need of. So we created the Water Snacks – special packaging in the shape of the most common snacks, but rather than containing food, they contain water. We placed them into special vending machines, right next to regular ones. And gave people the chance to choose. 
Media Type Television
Length
Executive Creative Director
Art Director
Copywriter
Production Manager
Creative Director
Associate Account Manager
Executive Producer
Producer
Director
Production Assistant
Production Company

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