| Title | B:DARK |
| Agency | Kaspen/Jungv.Matt |
| Campaign | B:DARK |
| Advertiser | Budvar |
| Brand | Budweiser Budvar |
| Posted | October 2014 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Like in other countries, most Czech beer commercials always depict beer drinking men as happy. Happy at parties, at pubs, at grills and during a game since their team always wins. Happy, happy, happy. But men’s reality isn’t always happy. If so why would there be a common Czech expression “going for a dark one”. Translation: “going to the pub for a bitch and a moan”. Budweiser Budvar brewery decided that at least one beer should stand up for that normal guy in a bad mood. And luckily they had a beer on the bill. Budweiser Budvar B:Dark. |
| Media Type | Television |
| Length | |
| Director | Wolfberg |
| Music | Michal Pelant |
| Copywriter | Milos Koci |
| Executive Creative Director | Lester Tullett |
More Work
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- BRAND:
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- AGENCY:
- Kaspen/Jungv.Matt
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- AGENCY:
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- AGENCY:
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- BRAND:
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- AGENCY:
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Budvar Brutal 2
- BRAND:
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- AGENCY:
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B:DARK
- BRAND:
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- AGENCY:
- Kaspen/Jungv.Matt
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- BRAND:
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- AGENCY:
- Kaspen/Jungv.Matt
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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