Chocapic - "Pico's Fantastic Voyage"

McCann Paris

McCann Paris Neuilly sur Cedex, France

166

Brand: Chocapic
Country: France

Advertiser: Nestlé

Title	Pico's Fantastic Voyage
Agency	McCann Paris
Campaign	Pico's Fantastic Voyage
Advertiser	Nestlé
Brand	Chocapic
Date of First Broadcast/Publication	2024 / 2
Business Sector	Breakfast Cereals
Philosophy	“And Paf! That makes Chocapic!” This catchphrase is quite familiar to families in France, as is the mascot of Chocapic cereal, Pico. For this project, the client and agency McCann Paris decided to bring Pico into 3D animation for the very first time. Our task was to take the audience on an adventure to discover the natural ingredients that make Chocapic taste so great from a new miniature perspective with Pico as our guide. We wanted the characters, environments, and cinematography to feel cinematic, even in 15 seconds! The family needed to match with Pico’s cartoony style and yet be relatable. Pico himself required some nuanced texture work to create his fur in 3D while staying true to the original design. The wheat fields and chocolate of course needed to look delicious, but also wondrous. With one major action shot, we chose a very dynamic camera to put the audience right there in the moment with the characters to experience the rush of movement and dizzying scale. We are quite proud of the result and look forward to more 3D adventures with Pico!
Media Type	Television
Length	15 seconds
Market	Canada
Director	Fabien Fulchiron
CG Supervisor	Fabien Fulchiron
Lead Generalist	Kim Fredette
Executive Producer	Stefanie Bitton
Head of Production	Lionel Courtiaud
Producer	Nadim Chartouni
Production Coordinator	Fanny Desseaux
Creative Strategist	Jay Mark Caplan
Storyboard Artist	Alain Seguin
Storyboard Artist	Ana Eskildsen
Storyboard Artist	David Goldstyn
Concept Art	Phoebe Mao
Character Design	Alain Seguin
Character Design	Michael Renaud
Environment Design	Alain Seguin
Environment Lead	Fabien Fulchiron
Character Lead	Alain Seguin
Character Lead	Fabien Fulchiron
Layout and Posing	Cindy Foucault
Lighting	Lisandre Thériault-Brunet
Lighting	Fabien Fulchiron
Character Textures	Fabien Fulchiron
Fur Grooming	Juan Paulo
Character Grooming Simulation & Textures	Kobi Kobaissi
3D Environments and Textures	Lisandre Thériault-Brunet
3D Environments and Textures	Fabien Fulchiron
3D Environments and Textures	Ariane Ouimet
3D Prop and Textures	Lisandre Thériault-Brunet
3D Prop and Textures	Fabien Fulchiron
3D Prop and Textures	Kim Fredette
3D Prop and Textures	Maxime Pelletier
Animation Director	Alain Seguin
Animation Supervisor	Wiley Townsend
3D Animation	Cindy Foucault
3D Animation	Wiley Townsend
3D Animation	Magelan Fournier-Cozic
3D Animation	Laurent Pilon
3D Animation	Ariane Ouimet
3D Simulation	Fabien Fulchiron
Animation Studio	Crafthive Creative
Matte Painting	Michael Renaud
Compositing & Editor	Marta Grasso