Title | CDMA January 28th Shutdown |
Agency | George Patterson Y&R |
Campaign | CDMA January 28th Shutdown |
Advertiser | Telstra Corporation |
Brand | CDMA |
Posted | February 2008 |
Business Sector | Mobile Telephones & tablets |
Story | Telstra CDMA January 28th Shutdown This TVC from Taxi director Liz Murphy has it all - energy, great culmination, creativity, visual strength its an example of what everyone has come to expect from the enormously talented Murphy. The spot for George Patterson Y&R Brisbane is part of Telstras national campaign, CDMA January 28th Shutdown. It is a quirky tale of the day the numbers got away. Its a mischievous, observational adventure that follows the disappearance of everyday numbers from across Australia. With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late. Shot over 3 days around South East Qld, it was an action packed whirlwind of fishing line, homemade pea-shooting darts, and a giant polystyrene red six. We really wanted to do as much as physically possible in camera it had to feel like it really happened at each location, and we were simply there to capture it like a news story or documentary adds Murphy. |
Problem | With the CDMA network closure planned for January 28th, the brief from George Patterson Y&R was to create a sense urgency and drama throughout the spot to motivate the remaining CDMA customers to switch plans now before its too late. |
Media Type | Television |
Length | |
Market | optionlist-countries.COU916 |
Copywriter | Andrew Bird |
Art Director | Simon Budzevski |
Creative Director | Tim Green |
Director | Liz Murphy |
Agency Producer | Tamyson Power |
Art Director | Lindsay Thomson |
Production Company Producer | Andrew Wareham |
Post Production | Cutting Edge |
Production Company | Taxi Film Production |