Title | Dung Beetle |
Agency | TBWA\Switzerland AG |
Campaign | Dung Beetle |
Advertiser | Coop |
Brand | Coop Schweiz |
Posted | December 1999 |
Product | Retail Services |
Business Sector | Food |
Story | Coop. Commercials: Coop Switzerland's TV commericials "Mistkäfer (dung beetle), "Keimlinge" (seedlings), and "Schnecke" (snail) show each of these living organism's environment from their own individual perspective-kept always in a funny and moving way. The skillful and authentic observations serve as metaphors for Coop's dedication and approach to close-to-nature products. |
Media Type | Television |
Length | |
Market | Switzerland |
Creative Director | Oliver Schneider |
Copywriter | Simone Quart |
Art Director | Oliver Schneider |
Agency Producer | Didi Knall |
Director | Marcello Schnyder |
Production Company | Glass Film |