| Title | Tracks |
| Agency | McKinney |
| Campaign | Tracks |
| Advertiser | Audi |
| Brand | Audi |
| Posted | May 2001 |
| Product | A8 Quattro |
| Business Sector | Cars |
| Philosophy | Tap into the psyche of Audi drivers who judge brands on their design and technological performance rather than badge status. Results: Since hiring McKinney+Silver, annual sales increased from 12,000 to over 80,000 cars. |
| Problem | Carve out a distinct position for a brand once teetering on the edge of extinction. |
| Media Type | Television |
| Length | |
| Market | Canada, United States |
| Executive Creative Director | David Baldwin |
| Art Director | Bob Ranew |
| Copywriter | Liz Paradise |
| Director | Zack Snyder |
| Agency Producer | Joni Madison |
| Editor | Clayton Hemmert |
| Production Company | The End |
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