Title | Heroes Return |
Agency | AMV BBDO |
Campaign | Hero’s Return |
Advertiser | Camelot Group |
Brand | The National Lottery |
Date of First Broadcast/Publication | 2012 / 3 |
Business Sector | Lottery & Gambling |
Tagline | Life changing. |
Story | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
Philosophy | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
Media Type | Television |
Audio Post Production | Factory Studios |
Account Planner | Alaina Crystal |
Account Planner | Emily Harlock |
Account Planner | Michael Lee |
Art Director | Adrian Rossi |
Copywriter | Alex Grieve |
Advertising Manager | Harriet Belsey |
Advertising Manager | Paula Withell |
Advertising Manager | Matthew Godfrey |
Advertising Manager | Richard Bateson |
Account Manager | Sarah Douglas |
Account Manager | Lee Simpson |
Account Manager | Kate Edwards |
Account Manager | Robyn Puttergill |
Account Manager | Lizzie Edwards |
Agency Producer | Olly Chapman |
Media Planner | Simon Jenkins |
Director | John Hillcoat |
Photographer | Roland Neveu |
Production Company Producer | Malarchy MacAnneny |
Post Production | The Mill London |