Title | Turncoat |
Agency | BBH |
Campaign | Turncoat |
Advertiser | Perfetti Van Melle |
Brand | Mentos® |
Date of First Broadcast/Publication | 2012 / 5 |
Product | UP2U |
Business Sector | Chewing-Gum |
Story | We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”. |
Problem | In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you. |
Media Type | Television |
Production Company | Rattling Stick |
Post Production | Big Buoy |
Agency Producer | Chris Watling |
Creative Director | Marc Hatfield |
Creative Team | Brad Woolf |
Creative Team | Dan Bailey |
Advertising Manager | Corrado Bianchi |
Strategic Business Lead | Richard Lawson |
Team Director | Tom Woodhead |
Team Manager | Nicolas Jayr |
Director | Andy McLeod |
Producer | Kirsty Dye |
Director of Photography (DOP) | Stephen Blackman |
Post Production | Jim Allen |
Editor | Andy McGraw |
Editing Company | Stitch |
Sound | Parv Thind |
Sound | Wave Studio |
Music | Jonathan Goldstein |
Sound/Music | GOLDSTEIN |