Title | Telekinesis |
Agency | Publicis Italy |
Campaign | Fadelite smartwatch |
Advertiser | Diesel |
Brand | Diesel |
Date of First Broadcast/Publication | 2020 / 9 |
Business Sector | Watches |
Story | With the global launch of the new Diesel On Fadelite smartwatch, the product is placed in the hands of three super individuals who live their own versions of the iconic brand statement – For Successful Living. We follow them as they struggle with their daily annoyances: a traffic jam, a locked elevator, an inattentive waiter. How does a super-powered human deal with that? The answer waits to be discovered, but we can promise there is one item that has something to do with it: the Fadelite smartwatch. Its new sleek and sporty design, streamlined and gender-neutral, is a bold chassis wrapped around technology that’s powered with WearOS by Google. It’s both fashion statement and superhero gadget, stepping just short of giving everybody superpowers. |
Media Type | Television |
Length | |
Worldwide Chief Creative Officer | Bruno Bertelli |
Chief Creative Officer | Cristiana Boccassini |
Associate Creative Director | Daniel Arango |
Associate Creative Director | Arthur Amorim |
Art Director | Marie Poumeyrol |
Copywriter | Caterina Marascio |
Copywriter | Filippo Festuccia |
Designer | Luca Villa |
Account Director | Ilaria Castiglioni |
Account Director | Filippo DAndrea |
Account Executive | Mirko de Martini |
Social Media Manager | Saraluna Goodloe |
Head of Production | Francesca Zazzera |
Producer | Matilde Bonanni |
Producer | Eva Maio |
Art Buyer | Caterina Collesano |
Art Buyer | Marcella Garutti |
Production Company | THE BOX FILMS |
Director | BICEPS |
Executive Producer | Rocco Bronzino |
Production Company Producer | Claudia Amendola |
Director of Photography (DOP) | Leandro Ferrão |
Editor | Marco Battiloro |
Wardrobe / Stylist | Thais Montessori Brandao |
Music Company / Composer | Sizzer |
Photographer | Luigi-Lucio Ziliani |
Production Company | Wookiee Studio |
Post Production | Zum Studio |
Head of Production | Carla Pozzi |
Set Design | Micol Di Palma |
Photographer | Kourtney Roy |
Director | Kourtney Roy |
Photographer | Lambert Lambert |
Production Company Producer | Carole Lambert |
Head of Production | Ségolène Vial |
Wardrobe / Stylist | Clare Byrne |
Make-Up Artist | Nami Yoshida |
Make-Up Artist | Bryant Artists |
Casting | Edu Perez |
Set Design | Romain Gautry |
Global Creative Director | Thiago Cruz |
Global Creative Director | Mihnea Gheorghiu |