Title | Good Different |
Agency | BMF |
Campaign | Aldi |
Advertiser | Aldi |
Brand | Aldi |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Retail, Distribution & Restaurants |
Story | Executions in this Lion 1. DAVE Brief Explanation As part of the ’Good Different’ brand platform ALDI launched a 30-second TV ad to tell Australians that - good or bad - their opinions matter. The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible. |
Media Type | Web Film |
Length | |
Production Company | The Sweet Shop |
Creative Director | Alex Derwin |
Associate Creative Director | Rosita Rawnsley-Mason |
Art Director | Rosita Rawnsley-Mason |
Art Director | Nadia Ahmad |
Copywriter | Tom Johnson |
Copywriter | Millicent Malcolm |
Designer | Matthew Hughes |
Account Planner | Hugh Munro |
Managing Director | Stephen McArdle |
Account Director | Toby Hussey |
Account Director | Hayley Basham |
Agency Producer | Jenny-Lee Archer |
Production Company | The Sweet Shop |
Director | Steve Ayson |
Production Company Producer | Cindy Kavanagh |
Executive Producer | Loren Bradley |
Executive Producer | Edward Pontifex |
Managing Partner | Wilf Sweetland |
Editor | Peter Sciberras |
Photographer | Gavin Johns |
Art Buyer | Basir Salleh |
Music Supervision | Level Two Music |
Sound Production | Rumble Studios |
Director of Photography (DOP) | Germain McMicking |
Executive Creative Director | Cam Blackley |
Art Director | Hans Christian Berents |
Designer | Matthew Hughes |
Executive Planning Director | Christina Aventi |
Head Of Planning | Hugh Munro |
Group Account Director | Toby Hussey |
Account Director | Rose Flowers |
Agency Producer | Jenny Lee-Archer |
Producer | Cindy Kavanagh |
Managing Partner | Wilf Sweetland |
Editor | Peter Sciberras |
Director of Photography (DOP) | Germain McMicking |
Marketing Director | Mark Richardson |
Marketing Manager | Kylie Warnke |
Production | Rumble Studios |
Executive Creative Director | Cam Blackley |
Creative Director | Alex Derwin |
Associate Creative Director & Art Director | Rosita Rawnsley-Mason |
Art Director | Hans Christian Berents |
Copywriter | Tom Johnson |
Copywriter | Millicent Malcolm |
Designer | Matthew Hughes |
Executive Planning Director | Christina Aventi |
Head of Planning | Hugh Munro |
Managing Director | Stephen McArdle |
Group Account Director | Toby Hussey |
Account Director | Rose Flowers |
Agency Producer | Jenny Lee-Archer |
Director | Steve Ayson |
Producer | Cindy Kavanagh |
Executive Producer | Loren Bradley |
Executive Producer | Edward Pontifex |
Managing Partner | Wilf Sweetland |
Editor | Peter Sciberras |
DoP | Germain McMicking |
Marketing Director | Mark Richardson |
Marketing Manager | Kylie Warnke |
Entrant Company | BMF ADVERTISING |
Idea Creation | BMF ADVERTISING |
Production | THE SWEET SHOP |
Production | ARC EDIT |
Production | ALT.VFX |
Production | LEVEL TWO MUSIC |
Production | RUMBLE STUDIOS |
Additional Company | ALDI STORES AUSTRALIA |