Title | Thirty Five |
Agency | VML Brazil |
Campaign | Thirty Five |
Advertiser | Athosgls |
Brand | Athosgls |
Posted | May 2019 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Story | The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut. |
Media Type | Web Film |
Length | |
Creative Director | Celso Alfieri |
Creative Director | Rafael Pitanguy |
Creative Director | Kleyton Mourão |
Creative Director | Laura Esteves |
Creative Director | Rodrigo Almeida |
Art Director | Jean Guelre |
Copywriter | Luh Maza |
Copywriter | Pedro Lazera |
Creative Vice President | Rafael Pitanguy |
Agency Production Team | Fernanda Ragazzi |
Account Planner | Paulo Vita |
Executive Director | Patrick Petry |
Executive Producer | Graziella Nadruz |
Production Coordinator | Andreia Beni |