Title | Special Someone |
Agency | Kitcatt Nohr Digitas |
Campaign | #Specialsomeone campaign |
Advertiser | Dogs Trust |
Brand | Dogs Trust |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Disease Awareness, Support Groups & Associations |
Philosophy | Dogs Trust launch a new campaign that aims to get thousands of rescue dogs their second chance at a happy home. |
Problem | Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome. |
Result | The #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever. |
Media Type | Cinema |
Length | |
Production Company | Rattling Stick |
Post Production | Absolute Post |
Creative Director | Simon Martin |
Creative Director | Jamie Tierny |
Art Director | Ellie Lynch |
Copywriter | Beth Kwaterski |
Account Planner | Caroline Deput |
Account Director | Sophie Marshall |
Account Manager | Johnny Kirkham |
Agency Producer | Lyndsay Myerscough |
Director | Pete Riski |
Producer | Tess Mitchell |
Editor | Eve Ashwell |
Music | Pure Sync |