Prisma - "Telcollection"

TBWA\Helsinki

TBWA\Helsinki Helsinki, Finland

Awards

4016

Brand: Prisma
Country: Finland

Advertiser: Prisma

Title	Telcollection
Agency	TBWA\Helsinki
Campaign	Telcollection
Advertiser	Prisma
Brand	Prisma
Date of First Broadcast/Publication	2020
Business Sector	Apparel & Accessories Stores
Philosophy	Prisma Telcollection was a counterpunch to a corona-torn market situation, when clothes were not selling anymore because of the transition from on-site work to remote offices. The brand activation challenged the audience to consider the product category of clothing from a totally new perspective in a way that was relevant to the bizzare times of COVID-19. The Telcollection was brought to life throughout the sales funnel all the way from traditional advertising to re-organizing the in-store experience in every Prisma around the country.
Media Type	Integrated Media/360 Activation
Length	108 seconds
Media Agency	Carat Finland Oy Ab
Production Company	SCREEN
Creative Director	Joni Furstenborg
Account Director	Juha Halmesvaara
Account Director	Nina Immonen
Brand Manager	Minni Jaakola
Media Agency	SOK Media
Designer	Hanna Karlsson
Art Director	Sami Kelahaara
Data & Insight Trainee	Ellen Lindbom
Vice President (VP)	Taneli Mattelmäki
Account Manager	Anette Michelsson
Copywriter	Tuomas Perälä
Executive Creative Director	Mikko Pietilä
Chief Creative Officer	Jyrki Poutanen
Copywriter	Roni Regnér
Junior Planner	Ville Ruokonen
Junior Art Director	Ville Rutanen
Planner	Anssi Soini
Junior Communication Specialist	Saana Sundberg
Project Manager	Laura Pyykönen
Producer	Hanna Heikkilä
Director of Photography (DOP)	Jonas Lundqvist
Editor	Mikko Kuoppasalmi
Colorist	Marko Terävä