| Title | Magic Bag |
| Agency | TBWA\London |
| Campaign | Magic Bag |
| Advertiser | Sony Corporation of America |
| Brand | Sony Centre |
| Posted | December 2008 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Production Company | Rogue Films |
| Creative Director | Frazer Jellyman |
| Art Director | Jonathan Thake |
| Art Director | Lee Tan |
| Director | Henrik Hallgren |
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