Title | Upskirting/Toucing/Cat-Calling/Pressing/Exposing |
Agency | Accomplice |
Campaign | Hands Off |
Advertiser | National Rail UK |
Brand | National Rail UK |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Transport, Travel and Tourism |
Story | Sexual harassment on trains takes many forms. This campaign was designed to highlight them all and make it clear none are acceptable. |
Philosophy | Use cleaver illustrations to bring a type-only campaign to life. |
Problem | Not enough people are aware that sexual harassment takes many forms. |
Media Type | Outdoor/Out of Home |
CEO, Accomplice | Ryan Lietaer |
ECD, Accomplice | Mark Hunter |
Design Lead, Accomplice | Adam Brewster |
Senior Designer, Accomplice | Stephen Vaughan |
Account Director, Accomplice | David Jenkins |
Delivery Lead, Accomplice | Alicia Piper |
Senior Campaign Manager, National Rail | Daniela Maki |
Campaign Manager, National Rail | Natasha Warren |