| Title | Alpine's Coded Tweet |
| Agency | Havas Sports & Entertainment |
| Campaign | Alpine's Coded Tweet |
| Advertiser | Alpine |
| Brand | Alpine |
| Posted | November 2021 |
| Business Sector | Automotive |
| Story | Athletes contract extension has been revealed tons of different times on twitter, it is no more entertaining for fans. The racing team Alpine wanted to make it more engaging for F1 legend, Fernando Alonso. The pilot published on his official account gibberish incomprehensible tweets. They were in fact coded. Whenever a celebrity write nonsense tweets, the internet starts to wonder what is happening…How his communication advisors let this happened ? Is it a hack ? Is the community manager drunk ?In order to decode the true content of the tweets fans had to decrypt them using « Alpine » as the key code, Fernando’s racing team. These tweets were teasing the pilot prolongation, and unlocking a video after they’ve been decoded. |
| Problem | Alpine is a french Formula 1 team |
| Media Type | Digital |
| Chief Executive Officer (CEO) | Stéphane Guerry |
| Partner | Raphael Thierry |
| Chief Creative Officer | Fabrice Plazolles |
| Copywriter | Nil Nivière--Schouvaloff |
| Art Director | Quentin Clausse |
| Social Media Manager | Claire Bouvet |
| Head of New Business | Thibaut Arthaud |
| Vice President (VP) | Valérie Planchez |
| Motion Designer | Tristan Lecuyer |
More Work
SEE ALLSuzanne, The CISO
- BRAND:
- Orange Cyberdefense
- AGENCY:
- Havas Paris
Phil, Head Of Finance
- BRAND:
- Orange Cyberdefense
- AGENCY:
- Havas Paris
Karim The CEO
- BRAND:
- Orange Cyberdefense
- AGENCY:
- Havas Paris
Changement de code
- BRAND:
- Orange bank
- AGENCY:
- Havas Paris
Blocage
- BRAND:
- Orange bank
- AGENCY:
- Havas Paris
Tirelire
- BRAND:
- Orange bank
- AGENCY:
- Havas Paris
Le Cadeau
- BRAND:
- Orange bank
- AGENCY:
- Havas Paris
Galerie Leica
- BRAND:
- Leica
- AGENCY:
- Havas Paris
#Cuba
- BRAND:
- Leica
- AGENCY:
- Havas Paris