| Title | Do Less for The Climate |
| Brief | At a time when the climate issue is at its peak worldwide, the Swedish energy company Göteborg Energi makes an unexpected move and encourages Swedes not to do more for the climate but to do less! That means less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips, because people need to become more aware that consumption ultimately leads to higher carbon emissions. |
| Agency |
Welcom
|
| Campaign |
Do Less for the Climate
|
| Advertiser |
Göteborg Energi
|
| Brand |
Göteborg Energi
|
| Date of First Broadcast/Publication |
2023 / 10
|
| Business Sector | Energy & Water Authorities, Utilities
|
| Tagline | Do Less for the Climate |
| Story | At a time when the climate issue is at its peak worldwide, the campaign takes an unexpected turn encouraging. We don't just need to do more to save the climate; we also need to do less. Less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips |
| Philosophy | Do Less for the Climate! We don't just need to do more to save the climate; we also need to do less. Less driving, less meat consumption, fewer plastic packages, and fewer long-distance trips. |
| Problem | Over the past year, many have significantly reduced their electricity consumption. We think that’s great, but citizens and businesses need to continue to modify their electricity habits and rethink habitual behaviors in everyday lives. |
| Media Type |
Poster
|
| Market | Sweden |
| Copywriter |
Niclas Hallgren
|
| Creative Director |
Jonas Sjövall
|
| Art Director Assistant |
Sofia Andersson
|
