Title | My First Cigarette |
Agency | Jung von Matt/Elbe |
Campaign | Smoking Kids |
Advertiser | Deutsche Kinderkrebsstiftung |
Brand | Deutsche Kinderkrebsstiftung |
Posted | February 2014 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Tagline | Secondhand smoke is firsthand death. |
Story | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
Media Type | |
Executive Creative Director | Dörte Spengler-Ahrens |
Art Director | Juliana Paracencio |
Art Director | Daniel Aykurt |
Copywriter | Sandra Eichner |
Copywriter | Luiz Vicente Simões |
Photographer | Achim Lippoth |
Creative Director | Felix Fenz |
Digital Retouch | Al Lapkovsky |
Account Manager | Natalie Martens: Seuetom Berhe |
Art Buyer | Madeleine Von-Hohenthal |
Account Executive | Nic Heimann |