Executive Creative Director
at
Bartle Bogle Hegarty Asia Pacific, Singapore
London, United Kingdom
| Title | Birding the Net |
| Agency | Goodby Silverstein & Partners |
| Campaign | Birding the Net |
| Advertiser | National Audubon Society |
| Brand | National Audubon Society |
| Posted | February 2012 |
| Business Sector | Culture, Leisure & Sport |
| Tagline | Birding the Net |
| Story | Birding the Net is an integrated online social media game from Audubon that lets you locate and collect animated birds living all across the Internet. We released 34 birds as banner ads over various websites. Players who register their e-mail address and collect all the birds were eligible for amazing prices. |
| Media Type | Case Study |
| Creative Director | Niklas Lilja |
| Executive Creative Director | Jeff Goodby |
| Creative Director | Joakim Borgström |
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