Title | Portman Beach |
Title (original language) | Bahía de Portman |
Agency | J. Walter Thompson España |
Campaign | Save the Beach - Corona |
Advertiser | Grupo Modelo |
Brand | Corona Save the Beach |
Date of First Broadcast/Publication | 2010 / 9 |
Business Sector | Environmental & Ecological Issues |
Story (original language) | Corona Save the Beach, a pioneer initiative created by JWT, agency responsible for the strategy and communication in Europe for Corona Extra beer, organized its last event on Satursday, September 25th. Almost 500 volunteers dressed with overalls, gloves and equipped with rakes and bags gathered in the Bahía de Portmán beach in Murcia, Spain, with the objective of cleaning the garbage and trash from the sand, reeds and rocks of the bay. In roughly four hours of cleaning, volunteers picked up a volume of 62.500 liters of garbage. What most surprised was the profile of the people attending the event. Not only were they activists aware of the problem, groups of friends and entire families, people from all ages, working hard to leave a clean beach. |
Media Type | Events |
Advertising Manager | Martin Orbea |
Advertising Manager | Lucia Benitez |
Executive Creative Director | Miguel Bemfica |
Creative Director | Juan García Escudero |
Creative Director | Jaime Chavarri |
Creative Director | Curro Rubira |