Title | Courage Amanda |
Agency | Ogilvy UK |
Campaign | Courage is Beautiful |
Advertiser | Unilever |
Brand | Dove |
Date of First Broadcast/Publication | 2020 / 4 |
Business Sector | Hygiene & Personal Care Products |
Story | In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful. |
Media Type | |
Executive Vice President | Alessandro Manfredi |
Marketing Manager | Divya Singh |
Brand Manager | Laura Douglas |
Global Executive Creative Director | Daniel Fischer |
Chief Creative Officer | Brian Murray |
Group Creative Director | Christian Horsfall |
Art Director | Christian Horsfall |
Associate Creative Director | Pam Danowski |
Copywriter | Pam Danowski |
Chief Strategy Officer | Tom Kenny |
Managing Director | Aviva Groll |
Account Director | Beth Blatch |
Account Coordinator | Rebecca Tummers |
Agency Producer | Marie-Pierre Toure |
Agency Producer | Eric Thompson |
Editor | Eric Thompson |
Print Producer | David Scanlon |
Head of Project Management | Mike Kerry |
Editor | Chris Murphy |
Executive Producer | Kristina Anzlinger |
Assistant | Nathan Olszewicki |
Music Composer | Kevin Sargent |
Creative Director | Juliana Paracencio |