Title | The Real Blind Date |
Agency | Divisão de Comunicacão TV Globo |
Campaign | The Real Blind Date |
Advertiser | TV Globo LTDA |
Brand | TV Globo |
Date of First Broadcast/Publication | 2018 / 7 |
Business Sector | TV/Radio Programs & Stations |
Story | Making blind people see their favorite tv star for the first time. TV Globo partnered with Dorina Nowill Institute For The Blind to create a moving experience that demonstrated the transcendent connection between Globo’s series and soap operas and people that can’t see TV, but can feel it. |
Media Type | Direct Marketing |
Length | |
Creative Director | Leandro Castilho |
Creative Director | Mariana Sá |
Art Director | Bruno Di Celio |
Art Director | Rodrigo Judá |
Art Director | Alexandre Tommasi |
Art Director | Leonardo Pomposelli |
Copywriter | Marcelo Felício |
Copywriter | Mônica Tommasi |