Nick Felder
Global Group Director - Film, Video + Music Production at The Coca-Cola Company
Atlanta, United States
TitleRanger
Agency
Campaign Brainstorming - Budget
Advertiser Budget Rent A Car System, Inc.
Brand Budget
PostedJuly 2000
Business Sector Car & Utility Rentals
Story The Budget marketing team considers promoting the Ford Ranger by letting a customer become a forest ranger. Cut to a man dressed as a Ranger in the woods. A bear vomits all over him... The marketing team rejects the idea.
Media Type Television
Length
Market United States
Production Company
Creative Director
Copywriter
Copywriter
Art Director
Agency Producer
Director

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