| Title | Decoding Nothing |
| Agency | VCCP |
| Campaign | Decoding Nothing |
| Advertiser | Virgin Media O2 |
| Brand | O2 |
| Posted | September 2023 |
| Business Sector | Telecommunications Services |
| Philosophy | O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK. NOTHING believe great tech isn’t just functional but also beautiful. Introducing #O2DecodeNothing - a campaign turning code into art. We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery. |
| Media Type | Digital |
| Length | |
| Media Buying Agency | Havas Media Network UK |
| Digital Production Company | Bernadette |
| Production Company | Girl&Bear |
| Chief Creative Officer | Darren Bailes |
| Executive Creative Director | Johnny Parker |
| Executive Creative Director | Chris Birch |
| Creative Director | Jon Bancroft |
| Creative Team | Arthur Harry |
| Creative Team | Ludo Thomas |
| Designer | Andreion de Castro |
| Senior Account Director | Charlotte Powell |
| Senior Account Manager | Matt Isard-McNulty |
| Planner | Nicholas Pirard |
| Planning Director | Rob Estreitinho |
| Producer | Dwayne Huggins |
| Production Creative | Jon Bancroft |
| Producer | Rose Nott |
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