| Title | Made a Little Better |
| Agency | Wunderman Thompson UK |
| Campaign | Made a Little Better |
| Advertiser | Costa Coffee |
| Brand | Costa Coffee |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | The TV ad follows an unlucky-in-love young woman who is waiting to hear back from her date, following her as she goes about her morning routine, eventually ending up in Costa Coffee, where a friendly barista and a freshly crafted coffee helps her to turn her frown upside-down. |
| Philosophy | The integrated campaign, created by Wunderman Thompson UK, part of the WPP Open X team, will showcase ‘Made a Little Better’, a new creative platform for the Nation’s Favourite Coffee Shop. Buying a coffee is often far more meaningful than reaching for your next caffeine hit. It’s an emotional lift with the power to make your day a little better; something increasingly true since the pandemic, as people appreciate the small things that lift their mood. That cup of coffee is more than just a drink, it’s an experience, something that lies at the heart of Costa Coffee. As part of the WPP Open X team, integrated marketing agency Wunderman Thompson UK has created a new creative platform and integrated campaign for Costa Coffee. ‘Made a Little Better’ centres around the insight that ‘everything is made a little better when your coffee is’, allowing Costa Coffee to humorously depict deeply relatable, challenging human moments, and show how a coffee can lift us up, give us a break, a treat, or be used to form a connection. Live throughout March and April across print, radio and video-on-demand; with executions that depict Costa Coffee drinkers battling through muddy dog walks, lengthy school plays, or sleepless nights with both kids in the ‘big bed’, finding resilience through the uplift found in their Costa Coffee cups. |
| Media Type | Television |
| Length | |
| Production Company | Stink Films |
| Editing Company | Trim Editing |
| Sound | Factory Studios |
| Executive Creative Director | Tom Drew |
| Associate Creative Director | Anders Wendel |
| Associate Creative Director | Elliott Tiney |
| Creative Team | Will Simpson |
| Creative Team | Rowan Hopkins |
| Head of Art & Design | Guy Sexty |
| Senior Designer | Darren Rackham |
| Creative Artworker | Chrissy Carr |
| Global Client Lead | Sasan Saeidi |
| Head of Client Leadership | Jim Dyer |
| Managing Partner | Rafael Freitas |
| Business Director | Keeley Young |
| Senior Account Director | Sarah Taraq |
| Senior Account Director | Amy Mountstephens |
| Chief Strategy Officer | Sid McGrath |
| Strategy Director | Oliver Woolf |
| Senior Strategist | Jonny Park |
| Programme Director | Divya Chandegra |
| Creative Services Director | Maxene Edghill |
| Agency TV Producer | Javré Dow |
| Senior Producer | Kat Perry |
| Production Assistant | Isabel Chapman |
| Director | Tom Green |
| Producer | Sara Nouman |
| Post Production | Black Kite |
| Editor | James Forbes-Robertson |
| Still photographer | Dan Burn Forti |
| Retoucher | Morph Retouch |