| Title | What if |
| Campaign | What if |
| Advertiser | League Against Cruel Sports |
| Brand | League Against Cruel Sports |
| Posted | January 2015 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | The League Against Cruel Sports is launching this ad campaign to portray the cruelty of hunting with dogs for sport, such as fox hunting, game bird shooting and wildlife crime. |
| Media Type | Television & Cinema |
| Length | |
| Sound | Jungle Studios |
| Producer | Paul Murphy |
| Copywriter | Paul Murphy |
| Director | Paul Murphy |
| Editor | Paul Murphy |
| Producer | Ben Catford |
| Director of Photography (DOP) | Sam Strickland |
| Actress | Sonya Cullingford |
| Sound | Chris Turner |