REmemory - "#REmemory presentation board" by PHNX Awards 2023
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| Title | #REmemory presentation board |
| Agency | Ogilvy Taiwan |
| Campaign | REmemory - Taiwan Alzheimer Disease Association |
| Advertiser | Taiwan Alzheimer Disease Association |
| Brand | REmemory |
| Posted | March 2023 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
| Media Type | Case Study |
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