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Creative Award
Paris, France
The French Soccer League (LFP) and the Association Solidarité Femmes - " A WALL FOR WOMEN (Film)" by PHNX Awards 2022

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Title A WALL FOR WOMEN (Film)
BriefWe decided to create “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.This wall is a chain of stories on the Ligue 1 Uber Eat account (3,4M followers), that aggregated the participations of both the influent Club accounts (Paris Saint Germain, AS Monaco, OL, etc.) and their communities thanks to a simple Instagram system using the hashtag : #awallforwomen.All together, their generated the longest wall of the history of football.
Agency
Campaign A Wall For Women
Advertiser LFP / Association Solidarité Femmes
Brand The French Soccer League (LFP) and the Association Solidarité Femmes
Date of First Broadcast/Publication 2021 / 11
Product Charity for the International Day for the Elimination of Violence against Women.
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The french soccer Ligue (LFP) and the association Solidarité Femmes wanted to take action for the International Day for the Elimination of Violence against Women. So we decided to created on instagram “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.
Media Type Case Study
Length
Agency Manager
Agency Manager
Account Manager
Account Manager
Account Manager
Account Manager
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Advertising agency ROSBEEF!
Client The French soccer Ligue (LFP) and the association Solidarité Femmes.
Agency managers Frans MCCABE, Antoine DAVID
Account managers Lucas VARONE, Alice FONTAINE, Lise DUCROCQ, Anouck HARTMANN
ECD Aurélien BIGOT, Benjamin LE COZ
Art Director Nicolas PONTACQ
Copywriter Maxime FRAUDREAU
Motion Designer Hélène RIGHINI