| Title | It Won't Be a Secret For Long |
| Agency | INNOCEAN Europe |
| Campaign | It Won't Be a Secret For Long |
| Advertiser | Kia Motors |
| Brand | Kia Motors |
| Posted | June 2023 |
| Business Sector | Cars |
| Story | Our friends at Kia called us up one day with the monumentally exciting task to create an entire launch campaign for their new XCeed – a car with a fresh, daring design and performance that enables people to embrace all the thrills they find ahead of them. To say the least, this was an important launch for the brand. Not only was it a totally new, never-been-seen-before model, it was also Kia’s initiation into the C-segment. Now, a wise journalist once said, “Kia is the best kept secret in the automobile industry”, not only do we think that man deserves a raise, but at Innocean, we’re of the same opinion. And if a car ever lived up to this epiphany, it’s the Kia XCeed. So, naturally it made sense to base an entire communication platform around it. And heck, we did just that. As you all know, car communication has cycles, so to begin with, we teased the release of the XCeed through a promo film. |
| Media Type | Television |
| Length |