Title | There's Nothing Like a Niro |
Agency | INNOCEAN Europe |
Campaign | There's Nothing Like a Niro |
Advertiser | Kia Motors |
Brand | Kia Motors |
Posted | June 2023 |
Business Sector | Cars |
Story | The new Kia e-Niro is a true all-rounder. It’s spacious, fully connected, has a trendy new look, and comes with three types of engine: electric, hybrid and plug-in hybrid. Plenty of reasons to say that there’s nothing like it. So, when we were tasked to create the launch campaign, we took that as our campaign line – “There’s nothing like a Niro”, and humbly asked Mr. De Niro to join us. Fortunately, he said yes, and together we created a full campaign where Mr. De Niro presents the cars and their different features, in a way that only he could do. The campaign got a lot of attention on social media and gave Innocean Berlin our first Editor’s Pick on Creativity. Thanks for the flowers, guys. Shot by Bryan Buckley. Photographer: Jens Koch. |
Media Type | Television |
Length |