| Title | This is your city. Own it. (2) |
| Agency | IPNY, Inc. |
| Campaign | This is your city. Own it. |
| Advertiser | NYCourtesy.org |
| Brand | NYCourtesy.org |
| Date of First Broadcast/Publication | 2023 / 8 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Hear the note of tough love in the tagline above? We think our fellow New Yorkers will, and will respond accordingly. Because life in post-COVID New York City has taken a real hit. Since the pandemic there’s been a noticeable erosion of behavioral standards, basic quality of life issues and in the sense of belonging. |
| Media Type | Digital |