| Title | DFCI Video Banner |
| Agency | IPNY, Inc. |
| Campaign | When Dana-Farber makes a discovery, the world changes. |
| Advertiser | Dana-Farber Cancer Institute |
| Brand | Dana-Farber Cancer Institute |
| Posted | August 2023 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Challenge: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. IPNY’s campaign builds national presence while confronting the viewer with the impact of Dana-Farber’s breakthroughs and explains why “what we do here changes lives everywhere.” Results: Despite the ongoing pandemic, this campaign has shown strong growth in awareness and key brand imagery measures among valuable Health Care Influencer segments. |
| Media Type | Digital |
| Length |